Dealers are hoping the company will keep its entry sticker price below the $30,000 mark to help attract younger buyers from other brands.Mercedes-Benz has reportedly confirmed plans to bring its upcoming A-Class sedan to US showrooms next year.
US dealers were informed of the commitment at a recent meeting in Miami ahead of a formal public announcement, according to Automotive News sources.
The A-Class sedan is expected to be positioned as the company's new entry-level model for the US market. Dealers apparently hope the newcomer carries a base price below the $30,000 benchmark to attract younger buyers that may be new to the brand.
The most affordable Mercedes-Benz in the current lineup, the CLA, made headlines in 2013 when it landed for $29,900. The sub-$30,000 Benz vanished the next year, however, when the stickers began to read $31,500.
Dealers claim to have been treated to a glimpse of the production car at the Miami event. The general public has already received a few hints via the Concept A sedan revealed earlier this year in Shanghai, where Daimler design chief Gorden Wagener proudly declared "the time of creases is over."
The first US-bound units are expected to be on sale by September next year.