Chevy wants to jump start Camaro sales.
According to General Motors product chief Mark Reuss, there's room to improve the Camaro's price point for both base and V8-powered models.
"I think we've got opportunities at the very low end of the Camaro range and some remix of some of the V8 options on it so we don't force people to buy all the options with a V8, just to get a V8," he told Automotive News.
There's even more room for a price reduction for V8 versions of the Camaro. With a starting price of about $38,000, the Camaro SS is nearly $4,000 more than an entry-level Mustang GT or Challenger R/T.
Through the first seven-months of the year Camaro sales have slipped 2.5 percent to 41,280 units. Mustang sales are off by nearly 30 percent this year, but the pony car has still racked up 50,814 sales. Dodge Challenger sales are up 3 percent to 41,243 units.